7 Tips To Grow Your Email List

Growing your email list is one of the most important parts of your business. Getting new subscribers and growing your list can be a challenge . Here are 7 tips that may help you to make it easier.

1: THE BONUS 

Did you know that a great way to build an email list if you do affiliate marketing is to ask for a bonus spot on the product download page?  Essentially you will give the product vendor a link to an opt-in form that will give the buyer access to one of your products for free.  

While it's true that you are giving something away for free, what you are getting is very valuable. A new subscriber. The beauty here is that these are straight buyers leads and extremely responsive. And now you can send them offers and make more money.

2: GIVEAWAYS

You can put thousands of targeted people on an email list by running a giveaway.  The key here is to give away something with a high perceived value.  Gift cards, physical products, and coaching or consulting are all good choices.

You have to make sure that what you're offering is a quality product. Unless you're trying to do this yourself, you will be submitting your product to be included in the giveaway event. Make your product good, and you'll be asked to participate the next time the opportunity comes along, If not, well you know what that means...

3: CONTENT UPGRADES

Another effective way of putting more targeted people on your list is by taking your simple list style blog posts and extending them in exchange for an email.  So, for example, if you have 5 great traffic sources in your blog article, then do 5 more and ask them if they’d like to see 5 more great sources?  

Create a pdf they can download or a video that they can watch. All they have to do is to enter their info and they get the content you promised. Make sure that you really deliver so that they will want to open and read your messages.

4: PRODUCT LAUNCHING

This is an extremely effective way to put responsive buyer leads on your list.  There is a learning curve to doing it right, but mastering the art of digital product launching is worth your time for getting some of the highest quality leads you can get.  

The key here is to consistently put out great content.  Put out a series of videos or downloads that will get them more and more interested in what's coming up. Have them subscribe to get the presell content, give them value, and once you start taking orders, you may get the sale. If not, you still have a subscriber. Works well.

5: LIGHT BOX

You know that annoying pop up that bothers you when you are trying to read blog articles?  It can be a really effective way to put people on your email list.  More effective than any sidebar opt-in or ribbon opt-in. 

The pop up is engaging and impossible to ignore.  The trick here is to have it appear as much as possible until they opt in.  Exposure is key.  Don't worry about it seeming annoying.

Because they can be offensive to some visitors, it’s a good idea to test using a pop-up against using an on page opt-in. Then go with what is giving you the best results. 

6:  HIGH VALUE EASILY CONSUMED LEAD MAGNET

Your job of putting targeted people on your list becomes 10 times easier if they actually want to BE on your list.  That means giving them something worthy of their email. 

Things like checklists and cheatsheets work great because they are easily consumable and promise to not take a lot of time to get through.  A short report about something specific that will solve a problem or teach a skill.

You don’t have to offer a 100 page ebook or a video course. You just want to give them something that will help them and that will show them the quality of what you can provide. Do this right, and they will want to open and read your emails.

7: 2 STEP OPT-IN  

It’s been tested time and again and the 2 step opt-in performs much better than the 1 step opt-in.  What do I mean by that?  I mean when you are offering that free thing, just have a “download now” button. 

When they click that button, then it asks them for their email.  That’s the 2 step op-tin. 

On your opt-in form, don’t get carried away asking for a lot of information. You don’t need their phone number or address. And you don’t really need their name.  Just the email. 

Remember the relationship is brand new, so asking for all those things creates a higher barrier to entry. Make it easy to subscribe and make them feel comfortable.

Okay, that’s 7 tips to add to your subscriber list, and that’s where we will end it for today.  I hope this has provided some great value to you.