The Greatest Education You’ll Ever Receive is Obtained by Observing Others
You can learn a lot from studying a book or another information product. But you can learn a whole lot more by studying what master marketers are doing in their own online business.
Case in point…
I got started in this business by watching Marlon Sanders and other master marketers. I studied their sales letters, subscribed to their newsletters, analyzed their emails, and devoured their affiliate training materials.
See, I wasn’t just learning by reading their products.
I'm much more interested in what others are doing than what they are saying. I was learning by watching them and learning their every move. And then I modeled – NOT copied – my own efforts after theirs.
So here’s what I’d suggest you do: Spend a little less time with your nose in a manual and more time just watching what successful marketers around the web are going.
Example: Instead of reading yet another book about product launches, become an affiliate AND a customer for an upcoming launch. That way you can watch the process unfold from both sides of the counter.
No matter what you’re observing, you should ask yourself questions like this:
And so on.
Just keep observing and asking yourself these questions – and once you’ve reverse-engineered a successful product and marketing process, model it in your own niche.
Once you've learned a few things, you're ready to let others have access to what you know. The more you help others reach their goal, the more success your online business is going to have.
By Contributing to the Success of Others, Your Own Success is Enlarged
You’ve heard these sayings before:
These aren’t just motivational catch phrases – they’re truths to live by. Because whether you’re helping a customer successfully solve his problems or you’re helping a joint venture partner make money, your own success is enlarged.
Let me give you a few examples…
Your product helps a customer solve his problems.
This goes back to Lesson #2 – if you create good content that solves problems, you’ll have happy customers. And happy customers reward you with repeat business, referrals and residual income.
You go the extra mile to help a customer personally.
Customer service isn’t limited to only those tasks that put a direct profit in your pocket. For example, you don’t just answer pre-sale inquiries and ignore the rest. Instead, you help your customer… no matter what they’re asking.
Example: Maybe you just created an audio interview. And maybe one of your customers is hearing-impaired. If you go the extra mile to create a transcript of that audio, you can bet your customer will remember it (and order from you again). You just created a satisfied, lifelong customer.
But that’s not all. By helping that one person, you just created a new format for your product – and that means you now have an upsell offer to pitch to your customers.
You create a product with an expert in your niche.
Even if you do most of the work and it seems your partner has benefited the most, you still reap great rewards. That’s because your name is now linked to that expert. So even if you’re new to the niche, you’ve already established yourself as an expert, too – just due to your association with the other person.
So not only do you have a product (which puts a profit in your pocket), you now have a new reputation that you can directly use to attract new customers and profits.
You promote someone else’s product.
If you promote another marketer’s product with an affiliate link, then obviously you benefit too. But what benefits could you possibly get from promoting a product without an affiliate link?
For starters, your savvy customers will be impressed that you’re not seeking financial compensation – and that means they’re more likely to trust you from now on. That trust leads directly to more sales.
Secondly, if you’re recommending a good product, then your reputation for honesty grows. And again, this leads to more sales.
Finally, the other marketer may just surprise you. He may decide to promote YOUR product without an affiliate link. And in the end, your small gesture may turn into a massively profitable move that endeared you to both your customers and the other marketer.
To summarize, one of the best ways to learn how to get really good at online business is to study what others are already doing successfully.
And once you start building your own online business, help others as they start and grow their business, and you will see your sales, subscribers, and fans grow as your business gets more and more successful. Hope this helps...
A wise man once said "If you build a responsive email list and treat that list with respect, and help your subscribers whenever you can, you'll never have to worry about making money online ever again. It's your golden ticket - the most valuable asset in your entire online business." Learn more here...