Create The Information Product

Now that you know what type of information product that you are going to create, It's time to put it all together. Gather your research, graphics, text, video and voice scripts, and anything else you need. It's time to get busy...

Since you did the research, you know who your audience is, where they hang out, and what they are already spending their money on. You know exactly how your project will be assembled.

Here are the components that you will need:

The product or package

If you're creating a guide or a video, then you know what you will need. If it's a package with several types of content, put them all in a folder for easy access. If you haven't created the content yet, you can still create folders so you can keep organized as you get each item completed.

The price

You have to decide if how much you can get for your product. Your research has given you an idea of what your competitors are getting, so you have an idea of what price your market is already paying.

The sales letter 

The anchor that will drive order is your sales page. This is where all the magic happens. It's where you're going to send the traffic to show them how great your product is and to make it easy to order.

There are three ways you can create these materials:

Do it yourself

This takes the most time, but it is also a good option if you like creating content and/or you're on a budget. The advantage is you are in control of every step in the information product creation process. 

Outsource it

If you have the cash, and you don't want to do it yourself, outsourcing can be a good option. It can save time, and you can concentrate on the marketing.

Outsource some, do the rest yourself

In some cases, you may find that there are some things that you like to do, that you are good at. There may be some areas where outsourcing is a better option. 

A good example of this for me is graphics. I don't mind writing, formatting and creating guides. What I am not good at is graphics. So I outsource graphics that I want to use in the PDF guides, and ebook cover images as well.

Let’s look at the first two separately (which will help you decide whether you want to do choose the third option)…

Do It Yourself

As mentioned, there are three things you need to create (the product, the price and the sales letter). We’ll just deal with the product and sales letter in this section.

Let’s start with the product.

Product Creation

The most important thing to remember is that ultimately you need to please your customer. And that means you need to find out what they want to see in an information product.

This requires a little market research on your part. Fortunately, it’s pretty simple.

Here’s what to do:

Search For Reviews

Run a search for your niche topic and take a look at the reviews for the popular products. 

What you're looking for is feedback that will help you to create a good product. Take note of the things that the customers liked about the product. Maybe it was in video format, and they really liked that.

Another key is to notice what customers didn't like, or if there was information that was missing. This gives you the info you need to make your product better and more valuable.

Example: Maybe you’re creating a dog training product. If the reviewers complain that existing products don’t have enough info about curbing bad habits in dogs (like jumping up on people), then make sure that your product has plenty of information on this topic.

Look at the table of contents

If your product is an ebook, and you're using Amazon to see what your competitors are offering, read the product description and look at the table of contents. The chapter headings will give you an idea of the topics that you can include in your book.

Read sales letters

If your information product isn't being offered on Amazon, read the sales letters of your competition. Here you can see what benefits they are offering, the information they are covering, and the format they're using. 

Tip: One good place to uncover popular niche products and their sales letters is in the Clickbank.com marketplace.

Buy Your Competitors Product

If you want to find out what your competitors are up to, you can always buy the product. This way, you can see exactly what they are offering. As an added bonus, you can see first hand how they handled the ordering and product delivery process.

Let me make one thing clear here.. DO NOT COPY!!!

You are doing research so you can get better and grow your business. Never copy anything. You'll be found out, your reputation will be ruined, and your business may never recover. Don't do it. Enough said.

Ask your market

If you need more input, a good way to get it is to ask. Search for forums and social media sites that are related to your niche and read some of the comments and questions. 

Once you’ve followed the above steps, it should be pretty easy for you to draw up an outline of what topics you should include in your eBook.

If it’s a “how to” book, then obviously you should organize your content in step-by-step order (Step 1, Step 2, etc). If the book doesn’t detail a step-by-step process, then you can order your content from beginner to intermediate to advanced topics.

The key here is to create as thorough of an outline as possible.

Example: Let’s say you’re creating a book on weight loss. Here’s what the “nutrition” section of your outline might look like: