Research Your Market

Once you know the niche topic you’re going to write about, it's time to do the market research so you can fine tune your info product. Find out who your competitors are and what they are doing. Find out what you market is buying and what solutions they are looking for.

Indeed, if you paid attention, you probably even noted what types of packages buyers in your niche are buying. So, you know what you need to create.

To be clear, here’s what you need to find out:

The actual product or package. After you do your market research and find out what your market is buying, it's time to decide what you are going to offer. Is it videos, audios, or guides. 

You have to find out what your market expects when they buy a product. And then you want to make it bigger and better.

The product price. You want to make sales, so there may be a tendency to offer a lower price than your competitors. While this could increase sales, it can lead some potential customers to think that you are offering a less valuable product, so they won't buy. 

Who's going to create it. Finally, you need to create your product or package. 

There are three ways you can create these materials:

1. Do it yourself. Once you've done the market research, you will have all the information you need to put together your info product. When you create the product yourself, you are in control of what is created and the time it takes to do it. 

You also get to save the money you'd have to spend if you hired someone to create the products yourself. More profits for you.

2. Outsource it. A good choice if you don't feel that you have the skills to create the product, you don't have the time, or both. You end up paying for the product up front, but the benefit is that you are free to focus on your marketing and setting up your web pages and order buttons.

3. A combination of the two. If you are creating a information product that includes text and video, for example, and you aren't a good writer or you don't want to do the video, then you can outsource some of the tasks. Concentrate on the part of the product that you are good at, and let a qualified person do the rest. 

Market Research

Whether you're creating a PDF guide, a video series, or a combination of the two, you need to know what your market is interested in and what they are already buying. 

Here’s what to do:

Go to Amazon.com and read the reviews. Run a search for your niche topic (like “dog training”) and take a look at the reviews for the popular products. If a product has a lot of bad reviews, this is an opportunity to see what they don't like about the product.

This is a golden opportunity for you because you can address their complaints in your product. You can make your product better than the competition and get good customer reviews.

When you read the good reviews, you will see what your product has to have in it. Take notes so you can make sure that you include areas that you may not have thought about.

Table of contents. Another great way to do your market research is to look at the table of contents. You'll have a ton of good info that you can copy and study. After you get the table of contents from a few of the top sellers, add them to a spread sheet to sort out the duplicates. 

Tip: How do you do this? Just use Amazon’s “sneak peek” feature, which lets you take look at the table of contents for most books.

Read sales letters. If you can’t take a look at the table of contents, then the next best thing is to look at the sales letters for popular products. Usually, just about every bullet point in the sales letter will give you an idea for a topic to include in your eBook.

Tip: One good place to uncover popular niche products and their sales letters is in the Clickbank.com marketplace.

Review the bestselling products yourself. One of the best ways to determine the strengths and weaknesses of the popular products on the market is by reading and using them yourself. Take note, however, that you’re just looking at these to assess the competition and to get an idea of what to include in your product – in no way should you even think of copying these products.

Ask your market. Yet another way to decide what topics to include is to go to niche forums and ask your market what they’d like to see in an eBook. Ask them what problems they’re struggling with and what kinds of solutions they need.

Once you’ve followed the above steps, it should be pretty easy for you to draw up an outline of what topics you should include in your eBook.

If it’s a “how to” book, then obviously you should organize your content in step-by-step order (Step 1, Step 2, etc). If the book doesn’t detail a step-by-step process, then you can order your content from beginner to intermediate to advanced topics.

The key here is to create as thorough of an outline as possible.

Not only should your outline list each chapter, but it should also detail every topic you want to talk about within each chapter.

Example: Let’s say you’re creating a book on weight loss. Here’s what the “nutrition” section of your outline might look like:

The reason for creating such a detailed outline is because it will keep you focused and keep you on track as you create your product.

However, it also makes it psychologically easier to create the product. That’s because a detailed outline breaks down a big book into little “bite size” chunks.

So instead of you having to write a book, you can think of it as writing a series of related articles. Many people find this psychological trick works well to overcome procrastination and/or writers block.

After you’ve completed your outline, it’s just a matter of thoroughly researching your topics and then creating the product. Just be sure that you do your research using credible sources only.

Market research can give you a lot of very helpful information. You will find out who your competitors are, what they are offering, for how much, and what their customers are saying about them.

You will find out who your potential customer is, and what they are looking for in an info product. You'll know what problems they need solved, or what they want to learn or get from an info product.

And you will have all the info you need to create an awesome information product. Here's to your successful info product business...

Go from zero content, zero ideas to being the hero of your family and friends by creating your own in-demand profitable info product ready to take orders in the next month! How is that even possible? Read on…