Unique Writing Tips for More Engaging Website Content
The key to your success is to connect with your visitors and subscribers in a way that makes them want to not only keep reading, but to come back for more. In this free report "Writing For Fun And Profit", you'll discover the types of content that draws interest and attention, as well as how you can do it in your own business. Subscribe below for immediate access.
Want Your Subscribers To Open And Read Your Email Messages And Click On Your Links?
Of course you do. We all want that. But why aren't they succeeding?
It all comes down to what you send your list. You have to add value to their lives. After all, they aren't doing you a favor by being on your list.
They subscribed for their benefit. The benefit that you promised when they arrived at your landing page.
Your job is to be their leader, the one who has the information that they want to learn. And you have to deliver it in a way that is informative and entertaining as well. Entertaining? Let me explain.
Your subscriber is taking the time to read your messages. They should get something out of it. If all you do is give them facts, figures, and links to resources, they'll get bored and stop reading your messages.
If they enjoyed your content at first, even though they stop reading, they will stay subscribed. That means that your messages aren't being opened, and you aren't making any money on that subscriber.
Even worse, you are paying your email service provider a fee based on the number of subscribers you have. Get enough subscribers who don't open your messages, and you'll end up paying for subscribers that are useless to your business.
That's why it is important to be entertaining and informative. Mix up your messages. Tell stories and let them get to know you. That doesn't mean that you should include jokes and fun facts. There is a place for them, but you need to get inventive and come up with ways to talk to them like you do a friend or family member when it's just the two of you.
This will take some time on your part. You may end up writing a lot of emails only to end up deleting them and starting over. But the effort is worth it.