Creating Content For More Traffic
There are many different types and formats of content that you can use to improve your traffic. There are the blog posts/articles that you add to your site, and the videos are also a good way to get more traffic.
Don't stop there. Keep in mind that every piece of content you create is another opportunity to get more search engine traffic.
Here are ideas and reminders of what you can use to get more traffic when you're creating content.
Videos
The next time you visit a search engine and enter a keyword, take a look at the results that come up. What you'll notice is that there are videos that come up on the front page.
Your video can be on the first page too. You just have to get in the habit of creating and posting them to a free video site like Youtube. To get the most traffic from your videos, search for tutorials and you'll find free info that will show you what keywords and descriptions you need to get the most out of each video.
Take the time to search and find keywords and ideas that are popular so that you will have a better chance of ranking your video and getting traffic. If no one is searching for the keyword you are targeting, you won't get as much traffic.
Longer Articles And Posts
A few years ago, it was popular to write and post a ton of short 200-400 word articles. All you had to do was use your target keyword a few times in the content and get it online. That was how you generated more traffic. No more...
According to people who do this for a living, to have success with posting articles, you have to create longer content pieces. 400-500 words won't cut it anymore. Not if you want free traffic.
According to the rankmath.com web site, anything under 600 words will not help you at all, and the longer the content, the better your content will rank. They recommend up to 2500 words per content piece.
Do a few shorter articles and one or two that run over 2,000 words, post them, and see what the results are. You'll never know unless you test it for yourself.
Webinars
When you host a webinar, you're going to have the opportunity to include links to any site or page that you want to get traffic for.
Whitepapers
Create a persuasive, authoritative, and comprehensive report that you use to market a solution to the problem the paper brings up is an effective type of content to create to get more traffic to your website. Offering a free download of the white paper is an excellent way to get more leads too.
It’s important not to make the whitepaper seem like a long sales letter. The focus is on talking about the problem, showing the stats about a problem, and then offering different solutions to the problem including your own in a non-threatening way without over selling. You don’t want to turn anyone of when they read it.
EBooks
Ebooks, or PDF reports, are another way to generate traffic to your site. Include useful links in the content, and at the end of the report, you can add a resources section that includes links to pages that lead to other offers.
A free PDF report is a great way to get new subscribers. Offer it as a free download. The advantage of a free download is that even though you aren't getting paid, you can and should insert links that lead to your sales pages and lead capture page.
To get even more benefits from the free report, you can allow anyone who downloads the PDF to offer it as an incentive to their subscribers. Make it clear that they aren't allowed to make any changes if they do this.
They get the advantage of having an incentive that they can offer to their visitors, and you get the benefit of more clicks on your links.
Infographics
Infographics are another good way to get traffic to your site. You can use them on social media sites and offer them as free downloads.
An infographic is a visual presentation that includes charts, pictures, graphics, and some text to present information.
There are a lot of free and paid sites that you can use to create any style of infographic that you want.
Memes
Using images with quotes on social media is popular. You can use them on your site as part of your content, and then share them from your website on social media sites like Twitter, Facebook, and Pinterest linking back to your website.
Memes do have a chance of going viral. Ensure it is targeted to your audience. It should also include a watermark so people know where the meme came from. You can use Canva.com to make excellent memes. Just find a fact or quote, a relevant image, and you’re ready to go.
Reviews
Product reviews are a great way to create useful content that search engines like. A big advantage is your keyword is the name of the product that you are targeting. Add a few related keywords, write a useful review, and you'll have a good chance of getting that coveted free search engine traffic.
Make sure to add you affiliate link a few times so that it stands out. And don't forget to have an opt-in form or a link to a lead capture page so you can get more subscribers for your list.
Opinion Posts
This type of content consists of you telling your opinion about something related to you niche. It can be controversial, or it can address things that are going on in your industry that you want to talk about.
What you should keep in mind is that if you comment on a hot topic, you have to be prepared to potentially lose some subscribers and readers.
Resources Page
A great way to improve your SEO and traffic is to create a page that includes the resources that you use to conduct your business or resources that your audience can use to do their business or solve their problems. These links will provide backlinks to the resources that you like, plus search engines will see that you link out to authorities’ content and rank you higher. Some of these links can be affiliate links but some should just link directly.
Use good keyword rich anchor text for the links; describe what people will see when they go to the link. Adding your own words to describe each resource, why it’s important, why you like it, and why they should check it out.
Interviews
If you can get a few people to interview, you have another way to get traffic. A way to get even more benefit is to have an interview every week or every month. Let your list know when the next one is available, and have an opt-in form on the interview page so that new visitors can join your list. This is a great way to get repeat traffic to your site.
You can offer the interview as an audio, and you can include the transcription below the audio for those who would prefer to read the interview. You can also offer the interview as a text document that they can download.
Use every opportunity to use your content to get more traffic to your site. I'm sure that you'll be able to come up with even more ways that I haven't thought of. If so, let us know in the comments.
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