You’ve created your awesome information product, and everything is ready to go. You’re ready to take orders and collect the money. Now it’s time to get the word out and getting traffic to your offer.
This is equally as important as creating your product. You can create the best, most useful product in the world but that doesn’t do you much good if you don’t know how to sell it, does it?
Your product doesn’t make you any money sitting on your hard drive.
With that in mind, here are some ideas for you…
If you have an existing mailing list, tell them about your new product first! Offer them the best deal possible – a special offer that no one else will be getting. (You’ve gotta treat your own list the best.)
Offer an affiliate program to your customers so they can promote the product to others while they earn a commission.
A great way to build your list and at the same time get new subscribers is to create a report that is related to your offer. Inside this report, give some good information, and point them to your paid offer via links.
Offer the report as an incentive to subscribe to your list. Start sending emails that give good value and that ultimately point to your paid offer. A great way to build you list and make sales.
If you don’t have your own list, start sending out ‘joint venture’ offers to other businesses in your field. Offer them a nice-sized commission (at least 50%) and explain to them how they (as well as their customers) will benefit from the deal.
Send out at least one JV letter, per day. If all you do is work on striking joint ventures with other marketers and business owners, you will not need any other marketing strategy to pull in amazing profits.
You can also use highly-targeted ezine ads to get customers. (Here's a twist to this technique: instead of targeting customers, target affiliates who will help you sell the product! This strategy can grow your business very quickly!)
Another strategy that can work well for you (if you don't have an existing customer list) is to write short, focused articles and submit them to targeted ezines. Articles can be a great way to get viral advertising working for you.
There are hundreds of other strategies you can use. However, the ones listed above are some of the best and most effective ones around. You should always go for ‘quality’ traffic verses ‘quantity.’
Another way to do it is using Google Adwords pay per click. This is being mentioned only briefly here because learning how to do well with Google Adwords would fill another ebook entirely. Adwords now named Google Ads are little ads that show up at the top of the search results.
Bing Ads is also another pay per click service which is also very popular. If you had a dog training ebook you would bid to have your adwords ad appear when people typed in relevant search phrases like “Dog Training” or “How To Teach My Dog To Sit”.
You have to constantly monitor your ad campaigns to see which ones are profitable and shut down the ones that are not showing enough return on investment. You also have to make sure you set a daily spending limit, or your adwords bill could be in the thousands of dollars for an unprofitable ad campaign.
Paid advertising can work, but it can also be a way to lose a lot of money in a hurry. Always monitor your return on ad spend to make sure that you are profitable. Never spend more than you can afford to lose. In other words, be very careful!
Another place to sell an information product is on The Warrior Forum, a popular internet marketing forum. Again, you need to join the forum, and then join the conversation there and post regularly for at least a few weeks.
Then, you can go to the section of the site titled “Warrior Special Offers” and start out selling your information product there, if it is appropriate. This works better if your product is related to internet marketing.
Also, you need to offer the product at a price better than is offered to the general public, which is why it’s called a “special offers” section. There are a number of rules regarding Warrior Special Offers; make sure to read them carefully. There is a small fee to post a Warrior Special Offer.
Another very popular way to sell your product is through Clickbank. Clickbank specializes in downloadable products. You have to apply to be a merchant on Clickbank and there is a one time set up fee. Then, you can encourage affiliates to sell your product for you, in exchange for a generous commission.
To entice affiliates you are going to have to offer a really large percentage of the product price, at least 50 percent and preferably 70 percent.
However, look at it this way. The affiliates will do all of the hard work for you, paying to drive traffic to your sales page, writing articles for article marketing directories that link to their pre sell page or to your sales page, creating pre-sell pages that link to your sales page...and the more you pay them, the more incentive they have to work hard to sell your product.
Here are some tips to keep your affiliates happy and to attract good affiliates: Never undersell your affiliates. Do not offer your product for $25 if you have set the price they will promote it at $37.
Offer good affiliate support. Offer them banners and other graphics to put on their sales page.
Offer them several custom written articles that they can then rewrite and submit to article directories.
Offer them a free squeeze page that they can put their affiliate link on. Offer a cash bonus for every 100 copies of your product sold.
Offer them unique bonuses they can give away to their audience if they purchase the product. Make sure that the terms and conditions of your affiliate offer are clear and specify what the affiliates can and can’t do: no misleading ads, etc.
These are a few ideas that you can use to get traffic and visitors to your offer. The first time is the hardest, but it will pay off when you release more information products in the future.
Go from zero content, zero ideas to being the hero of your family and friends by creating your own in-demand profitable info product ready to take orders in the next month! How is that even possible? Read on…