Now, we’re going to talk about what form your information product is going to take. There is a lot of talk these days about how video information products are hot and everyone prefers video. Don’t believe it. 

Video is perfect for some types of information products and not so hot for others. And not everyone loves video. There can be drawbacks to presenting information in video form.

People have limited time and short attention spans these days, and it’s a lot easier to scan an ebook and get what information you need than it is to scan a video.

Then again, some people claim the exact opposite. It’s very hard however to fast forward an online video that is still loading to see if it contains the relevant information than it is to look at the contents page of an ebook.

So, your video must be well made and get to the point immediately, with no fluff or lengthy introductions, or you will anger people and get a lot of refund requests, and people will not be likely to order from you again.

In a written product, people are a little more forgiving, because they can page forward quickly to get to the information that they need. If you are talking about how to design a web site, for instance, they may already know some of what you are discussing.

In an ebook they can skip what they already know; in a video they can’t, because they don’t know where on the video to find the part of the video that they are looking for.

However, some information products do naturally lend themselves to ebook form or audio form. If you can interview an expert, like an internet marketing guru, an audio form works quite well. If you have an information product that does not rely on visuals (like teaching someone how to paint a portrait), the audio form works quite well. An audio recording is also a good option for people who are visually impaired.

Video can definitely jazz up an information product. Say you have a cookbook; anyone can write a cookbook, but if you show each step of the cookbook process, along with a picture of the cookbook at the end, you present a much more tantalizing picture.

If you want to show how to train a dog, it’s easy to say a technique, but to show a video of an unruly dog, and then you using the training techniques, and then that same dog behaving perfectly and obeying commands...is very powerful.

So how do you actually go about creating your information products?

It can be done very cheaply and easily.

For creating eBooks –

You can use Microsoft Word, or you can download Open Office for free for both Windows and Mac, these both allow you to export your document in a PDF format. 

For video creation – If you google “screen recording tool” you will find many free and paid versions of software that can help you create on-screen videos and edit them. Camtasia is of the best ones I have used.

For audio creation –

You can use a tool called Audacity. Which is a free open source audio software which will allow you to create products such as interviews etc. There are many other software tools out there can create you the digital format you are looking for. Many of them are free, some are paid, or have paid upgrades. Also a lot of the paid versions also come with free trials to test out. 

Realistically speaking, the programs that cost money are going to have more features available then the free programs, but for the purposes of creating an information products, the free products are more than sufficient.

When you create a written information product, like an ebook or short report, you are going to want to save it both in regular format and also in PDF, so that you can export it.

When you create a video or audio product, you may want to lead in with a short audio jingle - 5 seconds or so - or you may just want to start right in with the information product. Video editing programs will allow you to add in titles and transition effects to your video, such as fading from one screenshot to another.

Keep in mind that when you add in transition effects it can take longer for the product to download. Don’t be nervous about making a perfect video; purchasers of information products don’t expect a Hollywood production.

They have a problem and they want someone to tell them how to solve it, quickly and with no distractions. They’re not looking for fancy special effects.

One thing that is important in making your product look good is getting an attractive digital cover made. They generally cost between $25-$97 - you definitely shouldn’t have to pay more than that - and you can find good ecover designers on The Warrior Forum, upwork.com, fiverr, and other freelance sites. 

You will need to tell the designer the theme of your information product, what your author name is (you can use your real name, use a pseudonym, or use no name at all) and what the product title is.

You can also tell him what color scheme you want. If you are creating an ebook he’ll create an ebook cover. If you’re creating a video he’ll create a CD cover. These are just photographs that you will have on the site that sells your product.

You’re probably not going to mail out actual CDs because your costs would go through the roof.

Avoiding Doubts, Fears, and Writers Block 

I’ve been creating ebooks and reports for a while so I don’t find myself doubting or fearing the future too much. But, that can happen from time to time, especially if you’re a beginning writer.

Here’s a simple remedy:

Do whatever it takes to shift your focus. That’s all there is to it. Put the project aside for an hour (or even a day) if you have to. Go watch something funny on tv. Listen to your favorite music. Read a motivational book or article, play with the kids, or just go for a walk.

It’s really not as difficult as we often make it out to be. Just change the track your “train of thought” is currently riding on. 😉

Doubts and negative thoughts may enter your mind occasionally. Don’t fight it, just gently nudge your thoughts towards the positive and productive. Then, go back to the project with a new, fresh attitude and perspective.

It also helps to envision the end result just the way you want it to be. For example, if you’d like your book to earn you $50,000 per year, keep seeing/visualizing that result consistently, as if it has already happened!

This process will burn the “success” image into your brain and pretty soon, doubt will be a thing of the past. Once you get excited about the end results you'll achieve, get back on the computer and start writing!

Go from zero content, zero ideas to being the hero of your family and friends by creating your own in-demand profitable info product ready to take orders in the next month! How is that even possible? Read on…